Professor Myriam Sidibe is one of the world’s leading experts of brands that drive health outcomes through mass behavioural change. From within Unilever, she has created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene behaviour change programme in the world, and conceived and established the multi awards winner UN recognised Global Handwashing Day – now celebrated in over 100 countries.
Professor Myriam Sidibe is an articulate and passionate speaker on how organisations can do tremendous good in the world, while promoting their long-term profitability. She goes beyond the passive, tired philanthropy of corporate social responsibility, and talks about how businesses can directly engage in addressing major social problems.
Myriam has worked for the public sector and the private sector, arguing for a more transparent relationship between the for-profit and not-for-profit sectors, advocating the need for businesses to gain growth and profits from engagement in social and health issues in order to build more sustainable, effective interventions.
Myriam is currently on sabbatical from Unilever to Harvard Kennedy School where she is a senior fellow at the Mossavar-Rahmani Centre for Business and Government. She is the author of the book Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose (Routledge 2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times. She has been featured in FT, Forbes, HBR, The Guardian, Huffington Post, Reuters and CNBC.
“The era of companies getting rich and big and then giving back to repair the damage is over. There won’t be talent nor time for this model. Brands will only be successful if they are on a mission that serves the genuine needs in societies, leveraging the power of people. Myriam’s book explores why and how brands can do this and invites everyone to join. What is at stake in this book is no less than reinventing the role of market economy for social Justice."
Emmanuel Faber, CEO Danone