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Adrian Simpson

Co-Founder and Chief Connector, Wavelength

Speaker Themes

  • Innovation and Disruption

  • Future of Work

  • Culture

  • Customer Centricity

About Adrian

Wavelength Co-founder Adrian shares insights and stories gathered from over 25 years of visiting the boardrooms and shop floors of some of the world’s most innovative, successful and admired companies, including; Alibaba, Netflix, Apple, Tesla, Airbnb, LEGO, Google, and The Ritz-Carlton Hotel Company.

Speaker Biography

Adrian has spent over his career visiting the boardrooms and shop floors of some of the worlds most admired, successful and innovative organisations. 


In the last few years Adrian has visited: Silicon Valley titans: Apple, Airbnb, Tesla and Netflix, iconic service organisations: Ritz-Carlton, Four Seasons, Southwest Airlines, Chinese powerhouses: Alibaba and Xiaomi, famous European brands: Lego, Pret a Manger and India's famous Aravind Eye Care System.

He toured the first Apple Store with the legendary designer Jonathan Ive, engaged Al Gore to speak on sustainability; has interviewed numerous CEO’s and thought leaders; and taken 100’s of leaders inside leading organisations in Silicon Valley, China, Israel, India, and throughout Europe. These include BBC, Dyson and Tesco’s. executive boards.
Through their lens Adrian has observed the defining elements of success. A storyteller at heart he brings to life how such organisations remain at the forefront and how truly authentic leaders lead. 

Adrian has spoken to executive leadership teams, public conferences and bespoke events throughout Europe, Asia, Middle East and North America, both physically and digitally. He’s also featured in a Radio 4 piece on China’s Digital Titans and been interviewed on numerous podcasts.
A natural storyteller at heart, Adrian is a very insightful and engaging speaker. Jardine Matheson, London Stock Exchange, NBC Universal, Emirates NBD, SAGE, Novartis, Coutts Bank, The Scouts and Rentokil Initial count amongst recent clients.

He lives in rural Buckinghamshire with his wife Jessica, two teenage kids and mad spaniel Hugo and in his leisure time is a keen cyclist, walker, swimmer and enthusiastic but bad tennis player.

Check out some of Adrian's recent podcasts here:

Making Waves Podcast

Dov Baron's Leadership & Loyalty Podcast: How to be a high-performing organisation in a talent desert

Dov Baron's Leadership & Loyalty Podcast: Opening your talent pipeline into a syfy reality

Rebecca Jenkins' Lead To Succeed Podcast: Leadership insights from the world's most admired organisations, with Adrian Simpson

Steve Rush's The Leadership Hacker Podcast: Leaders learn best from leaders, with Adrian Simpson

“Adrian worked with us to deliver a virtual session covering the traits of high performing businesses and lessons from the Wavelength 10 with a group of our senior leaders and talent from 20 countries.


The content is like nothing else - I've never worked with a presenter that has so many brilliant stories and examples from a who's who of the world's best businesses.  Our people came away inspired and privileged in equal measure to have got so much insight from so many iconic brands.


The delivery also worked fantastically well and transferred seamlessly from stage to online (using our own internal virtual classroom platform via Google).  The slides and content bring the whole thing to life and Adrian's passion and engagement get people hooked.  If anything the virtual setting works even better as it feels more intimate and enables people to engage and debate rather than just watch - which is perfect for this subject.


An awesome session, delivered flawlessly in the virtual setting by an absolute rock star of leadership development.”

Jeremy Phillips-Powell, Group Talent Director, Rentokil Initial

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