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Adrian Simpson

Co-Founder and Chief Connector, Wavelength

Speaker Themes

  • Innovation and Disruption

  • Future of Work

  • Culture

  • Customer Centricity

About Adrian

Wavelength Co-founder Adrian shares insights and stories gathered from over 25 years of visiting the boardrooms and shop floors of some of the world’s most innovative, successful and admired companies, including; Alibaba, Netflix, Apple, Tesla, Airbnb, LEGO, Google, and The Ritz-Carlton Hotel Company.

Speaker Biography

From the backstreets of Bangladesh to the boardrooms of Amazon and Alibaba Adrian has spent his career getting inside the world's most progressive organisations.

He toured the first Apple Store with the legendary designer Jonathan Ive, engaged Al Gore to speak on sustainability; has interviewed numerous CEO’s and thought leaders; and taken 100’s of leaders inside leading organisations in Silicon Valley, China, Israel, India, and throughout Europe. These include BBC, Dyson and Tesco’s. executive boards.


In the last few years Adrian has visited: Alibaba, Apple, Tesla, LEGO, Amazon, The Ritz-Carlton Hotel Company, Pret a Manger, The Aravind Eye Care System, Southwest Airlines, The Eden Project, Zappos and Xiaomi. 

Through their lens Adrian has observed the defining elements of success. A storyteller at heart he brings to life how such organisations remain at the forefront and how truly authentic leaders lead. 

Adrian has spoken to executive leadership teams, public conferences and bespoke events throughout Europe, Asia, Middle East and North America, both physically and digitally. He’s also featured in a Radio 4 piece on China’s Digital Titans and been interviewed on numerous podcasts.


A natural storyteller at heart, Adrian is a very insightful and engaging speaker. Jardines Matheson, London Stock Exchange, NBC Universal, Emirates NBD, SAGE and Rentokil Initial count amongst recent clients.

He lives in rural Buckinghamshire with his wife Jessica, two teenage kids and mad spaniel Hugo and in his leisure time is a keen cyclist, walker, swimmer and enthusiastic but bad tennis player.

“Adrian worked with us to deliver a virtual session covering the traits of high performing businesses and lessons from the Wavelength 10 with a group of our senior leaders and talent from 20 countries.


The content is like nothing else - I've never worked with a presenter that has so many brilliant stories and examples from a who's who of the world's best businesses.  Our people came away inspired and privileged in equal measure to have got so much insight from so many iconic brands.


The delivery also worked fantastically well and transferred seamlessly from stage to online (using our own internal virtual classroom platform via Google).  The slides and content bring the whole thing to life and Adrian's passion and engagement get people hooked.  If anything the virtual setting works even better as it feels more intimate and enables people to engage and debate rather than just watch - which is perfect for this subject.


An awesome session, delivered flawlessly in the virtual setting by an absolute rock star of leadership development.”

Jeremy Phillips-Powell, Group Talent Director, Rentokil Initial

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